Market segmentation ; how to do it, how to prefit from it. Malcolm mcdonald and ian dunbar.
Material type:
TextLanguage: eng. Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2004Description: xxiii, 453p. illustration ; 23 cmISBN: 9788131207635Subject(s): BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Market segmentationDDC classification: 658.8 MCDO.
Contents:
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| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Bahadur Institute of Mgmt Sciences | 658.8 MCDO. (Browse shelf (Opens below)) | Available | BMS0 5418 |
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| 658.8 MARC Marketing channels. | 658.8 MARW Marketing strategy : a decision-focused approach | 658.8 MCDL Principles of marketing | 658.8 MCDO. Market segmentation ; how to do it, how to prefit from it. | 658.8 MEH Marketing to win : designs and campaigns to achieve market dominance | 658.8 MEL M Marketing in a nutshell : key concepts for non-specialists | 658.8 MIL Successful large account management |
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