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Market segmentation ; how to do it, how to prefit from it.

McDonald malcolm

Market segmentation ; how to do it, how to prefit from it. Malcolm mcdonald and ian dunbar. - Amsterdam ; Boston : Butterworth-Heinemann, 2004. - xxiii, 453p. illustration ; 23 cm.

Include index.

ISBN: 9788131207635

Subjects--Topical Terms:
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Market segmentation.

Dewey Class. No.: 658.8 MCDO.

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