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Customer relationship management : concepts and tools / Francis Buttle

By: Buttle, FrancisLanguage: eng Publication details: London : Routledge, 2009Description: xix, 500 p. ; 26 cmISBN: 9781856175227Subject(s): Customer relations--Management | Relationship marketing | Customer relations | Customer services--ManagementDDC classification: 658.812 BUT
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