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Customer relationship management :

Buttle, Francis

Customer relationship management : concepts and tools / Francis Buttle - London : Routledge, 2009. - xix, 500 p. ; 26 cm.

Includes index.

ISBN: 9781856175227

Subjects--Topical Terms:
Customer relations--Management
Relationship marketing
Customer relations
Customer services--Management

Dewey Class. No.: 658.812 BUT

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