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Consumer behaviour and branding : concepts, readings and cases : the Indian context S. Ramesh Kumar.

By: Kumar Ramesh SMaterial type: TextTextLanguage: ENG Publication details: New Delhi : India; Pearson Education in South Asia, 2009Description: xiii, 607p ; 23 cmISBN: 9788131722367Subject(s): Brand name products | Branding (Marketing) | Consumer behaviorDDC classification: 658.8342 RAM
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
658.45 RAM (Browse shelf (Opens below)) Available BMS06940
Books Books PG Center Hassan
658.8342 RAM (Browse shelf (Opens below)) Available PGH18166

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