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Consumer behaviour and branding :

Kumar Ramesh S.

Consumer behaviour and branding : concepts, readings and cases : the Indian context S. Ramesh Kumar. - New Delhi : India; Pearson Education in South Asia, 2009. - xiii, 607p ; 23 cm.

ISBN: 9788131722367

Subjects--Topical Terms:
Brand name products

Subjects--Index Terms: Branding (Marketing) Consumer behavior

Dewey Class. No.: 658.8342 RAM

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