Consumer behaviour and branding : (Record no. 454440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722367 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 RAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar Ramesh S. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour and branding : |
| Remainder of title | concepts, readings and cases : the Indian context |
| Statement of responsibility, etc | S. Ramesh Kumar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : India; |
| Name of publisher, distributor, etc | Pearson Education in South Asia, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 607p ; |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding (Marketing) |
| Uncontrolled term | Consumer behavior |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 01/04/2016 | 658.45 RAM | BMS06940 | 01/04/2016 | Books | ||||
| PG Center Hassan | PG Center Hassan | 09/07/2015 | 658.8342 RAM | PGH18166 | 09/07/2015 | Books |