Brand positioning : strategies for competitive advantage / Subroto Sengupta
Material type:
TextLanguage: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2010Edition: 2nd EdDescription: 297 p. ; 23 cmISBN: 9780070581593Subject(s): Product management -- India | Marketing -- India | Advertising -- Brand name products | Product management | MarketingDDC classification: 658.827 SEN
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | Text Book Loan Section | 658.827 SEN (Browse shelf (Opens below)) | Available | 472457 |
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| 658.827 SAH Brand management | 658.827 SAR Strategic brand management for B2B Markets: a road map for organizational transformation | 658.827 SAR Strategic brand management for B2B markets : | 658.827 SEN Brand positioning : | 658.827 SEN Brand positioning : | 658.827 SIN J Strategic brand management : measuring and managing brand equity | 658.827 TAY Brand vision : how to energize team to drive business growth |
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