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Brand positioning :

Sengupta, Subroto

Brand positioning : strategies for competitive advantage / Subroto Sengupta - 2nd Ed. - New Delhi : Tata McGraw Hill Education Private Limited, 2010. - 297 p. ; 23 cm.

Includes index.

ISBN: 9780070581593

Subjects--Topical Terms:
Product management -- India.
Marketing -- India.
Advertising -- Brand name products.
Product management
Marketing.

Dewey Class. No.: 658.827 SEN

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