Brand positioning : (Record no. 448485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00640nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 10 - TITLE STATEMENT | |
| Title | Brand positioning : |
| Remainder of title | strategies for competitive advantage / |
| Statement of responsibility, etc | Subroto Sengupta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010. |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited, |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management -- India. |
| Topical term or geographic name as entry element | Marketing -- India. |
| Topical term or geographic name as entry element | Advertising -- Brand name products. |
| Topical term or geographic name as entry element | Product management |
| Topical term or geographic name as entry element | Marketing. |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Text Book Loan Section | Mysore University Main Library | Mysore University Main Library | 28/02/2015 | 360.00 | 658.827 SEN | 472457 | 04/03/2015 | Books |