Marketing in developing countries : Nigerian advertising in a global and technological economy / Emmanuel C. Alozie.
Material type:
TextSeries: Routledge studies in international business and the world economy ; 47.Publication details: New York : Routledge, 2009Description: xii, 132 p. : ill. ; 24 cmISBN: 9780789001412; 0789001411Subject(s): Advertising -- Nigeria | Mass media -- Nigeria | Marketing -- Nigeria | Advertising -- Africa, Sub-Saharan | Marketing -- Africa, Sub-SaharanLOC classification: HF5813.N55 | A46 2009Online resources: Click here to view Also available as an electronic resource.| Item type | Current library | Call number | Status | Date due | Barcode |
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Ebooks
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Mysore University Main Library | Not for loan | EBTF0882 |
Includes bibliographical references (p. [113]-126) and index.
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
Also available as an electronic resource.
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