Marketing in developing countries :
Alozie, Emmanuel C.
Marketing in developing countries : Nigerian advertising in a global and technological economy / Emmanuel C. Alozie. - New York : Routledge, 2009. - xii, 132 p. : ill. ; 24 cm. - Routledge studies in international business and the world economy ; 47 . - Routledge studies in international business and the world economy ; 47. .
Includes bibliographical references (p. [113]-126) and index.
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
9780789001412 0789001411
2008027809
Advertising--Nigeria.
Mass media--Nigeria.
Marketing--Nigeria.
Advertising--Africa, Sub-Saharan.
Marketing--Africa, Sub-Saharan.
HF5813.N55 / A46 2009
Marketing in developing countries : Nigerian advertising in a global and technological economy / Emmanuel C. Alozie. - New York : Routledge, 2009. - xii, 132 p. : ill. ; 24 cm. - Routledge studies in international business and the world economy ; 47 . - Routledge studies in international business and the world economy ; 47. .
Includes bibliographical references (p. [113]-126) and index.
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
9780789001412 0789001411
2008027809
Advertising--Nigeria.
Mass media--Nigeria.
Marketing--Nigeria.
Advertising--Africa, Sub-Saharan.
Marketing--Africa, Sub-Saharan.
HF5813.N55 / A46 2009