MARC details
| 000 -LEADER |
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01946cam a2200361 a 4500 |
| 001 - |
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9780789001412 |
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FlBoTFG |
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20130503120458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080703s2009 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008027809 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780789001412 |
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| International Standard Book Number |
0789001411 |
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| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5813.N55 |
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A46 2009 |
| 092 ## - |
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658.8009669 |
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A455 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Alozie, Emmanuel C. |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing in developing countries : |
| Remainder of title |
Nigerian advertising in a global and technological economy / |
| Statement of responsibility, etc |
Emmanuel C. Alozie. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 132 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 0# - |
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| Formatted contents note |
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Advertising |
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| Topical term or geographic name as entry element |
Mass media |
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| Topical term or geographic name as entry element |
Marketing |
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| Topical term or geographic name as entry element |
Advertising |
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| Topical term or geographic name as entry element |
Marketing |
| 856 40 - |
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| Uniform Resource Identifier |
http://www.tandfebooks.com/isbn/9780789001412 |
| 490 1# - |
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Routledge studies in international business and the world economy ; |
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47 |
| 504 ## - |
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Includes bibliographical references (p. [113]-126) and index. |
| 530 ## - |
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Also available as an electronic resource. |
| 650 #0 - |
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Nigeria. |
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Nigeria. |
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Nigeria. |
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Africa, Sub-Saharan. |
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Africa, Sub-Saharan. |
| 830 #0 - |
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Routledge studies in international business and the world economy ; |
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47. |
| 856 40 - |
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Click here to view |
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001 and 003 modified with TFG record number on 2011/01/19 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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0 |
