Social marketing influencing behaviors for good Nancy Lee; Philip Kotler
Material type:
TextLanguage: English Publication details: New Delhi : Sage publication. 2011Edition: 4th edDescription: XII, 444 S. : graph. Darst. 22 cmISBN: 97881312110200Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 Lee K
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Bahadur Institute of Mgmt Sciences | 658.8 Lee K (Browse shelf (Opens below)) | Available | BMS08792 | |
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Bahadur Institute of Mgmt Sciences | 658.8 Lee K (Browse shelf (Opens below)) | Available | BMS08740 |
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| 658.8 KUM Application exercises in Marketion : The Indian Context. | 658.8 KUM M Marketing management | 658.8 LEE Selling against the goal | 658.8 Lee K Social marketing | 658.8 Lee K Social marketing | 658.8 LOV W Services marketing | 658.8 MAD M Marketing management |
Includes index.
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