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Social marketing

Lee, Nancy

Social marketing influencing behaviors for good Nancy Lee; Philip Kotler - 4th ed, - New Delhi : Sage publication. 2011. - XII, 444 S. : graph. Darst. 22 cm.

Includes index.

ISBN: 97881312110200

Subjects--Topical Terms:
Social marketing.

Subjects--Index Terms: Behavior modification.

Dewey Class. No.: 658.8 Lee K

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