Social marketing (Record no. 399757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97881312110200 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Lee K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing |
| Remainder of title | influencing behaviors for good |
| Statement of responsibility, etc | Nancy Lee; Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage publication. |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 444 S. : |
| Other physical details | graph. Darst. |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Behavior modification. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/03/2013 | 658.8 Lee K | BMS08740 | 13/03/2013 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 05/04/2013 | 658.8 Lee K | BMS08792 | 05/04/2013 | Books |