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Magic numbers for consmer marketing : key measures to evaluate marketing success John Davis

By: Davis, JohnMaterial type: TextTextLanguage: English Publication details: New Delhi : Wiley Indi Pvt. Ltd., 2007Description: vii, 309 p. ; 23 cmISBN: 8126510617Subject(s): Magic number | Market coverageDDC classification: 658.8 DAV
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