Magic numbers for consmer marketing : key measures to evaluate marketing success (Record no. 385952)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126510617 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DAV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, John |
| 245 ## - TITLE STATEMENT | |
| Title | Magic numbers for consmer marketing : key measures to evaluate marketing success |
| Statement of responsibility, etc | John Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley Indi Pvt. Ltd., |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 309 p. ; |
| Dimensions | 23 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Magic number |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market coverage |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 15/12/2012 | 399.00 | 658.8 DAV | 456264 | 15/12/2012 | Books |