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Magic numbers for consmer marketing : key measures to evaluate marketing success

Davis, John

Magic numbers for consmer marketing : key measures to evaluate marketing success John Davis - New Delhi : Wiley Indi Pvt. Ltd., 2007. - vii, 309 p. ; 23 cm.

ISBN: 8126510617

Subjects--Topical Terms:
Magic number

Subjects--Index Terms: Market coverage

Dewey Class. No.: 658.8 DAV

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