Wellcome

Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

By: Sachs, JonahMaterial type: TextTextLanguage: eng Publication details: Boston : Harvard Business Review Press, 2012Description: viii, 264 p. : illus. ; 25 cmISBN: 9781422143568 Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.802 SAC
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.802 SAC (Browse shelf (Opens below)) Available 457908

Includes index

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