Winning the story wars : why those who tell--and live--the best stories will rule the future /
Sachs, Jonah.
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston : Harvard Business Review Press, 2012. - viii, 264 p. : illus. ; 25 cm.
Includes index
9781422143568
Marketing -- Social aspects
Storytelling -- Psychological aspects
Consumers -- Psychology
Social media.
658.802 SAC
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston : Harvard Business Review Press, 2012. - viii, 264 p. : illus. ; 25 cm.
Includes index
9781422143568
Marketing -- Social aspects
Storytelling -- Psychological aspects
Consumers -- Psychology
Social media.
658.802 SAC