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Winning the story wars : why those who tell--and live--the best stories will rule the future / (Record no. 380636)

MARC details
000 -LEADER
fixed length control field	00690nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20130130103137.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130130b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781422143568
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802 SAC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sachs, Jonah.
245 10 - TITLE STATEMENT
Title	Winning the story wars : why those who tell--and live--the best stories will rule the future /
Statement of responsibility, etc	Jonah Sachs.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston :
Name of publisher, distributor, etc	Harvard Business Review Press,
Date of publication, distribution, etc	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 264 p. :
Other physical details	illus. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Includes index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing -- Social aspects

Topical term or geographic name as entry element	Storytelling -- Psychological aspects

Topical term or geographic name as entry element	Consumers -- Psychology

Topical term or geographic name as entry element	Social media.

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
			Mysore University Main Library	Mysore University Main Library	04/09/2012	796.00		658.802 SAC	457908	09/11/2012	Books