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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; foreword by Philip Kotler

By: Kumar, NirmalyaContributor(s): Kotler,Philip [ foreword by ]Material type: TextTextLanguage: eng Publication details: Boston, Mass. : Harvard Business School Press, 2004Description: xv, 270 p. : ill. ; 24 cmISBN: 978159392101Subject(s): Marketing | Strategic planningDDC classification: 658.802 KUM
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