Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / (Record no. 379400)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121113b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978159392101 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / |
| Statement of responsibility, etc | Nirmalya Kumar ; foreword by Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 270 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Topical term or geographic name as entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| Relator term | foreword by |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 26/10/2012 | 556.00 | 658.802 KUM | 457966 | 06/11/2012 | Books |