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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

Kumar, Nirmalya.

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; foreword by Philip Kotler - Boston, Mass. : Harvard Business School Press, 2004. - xv, 270 p. : ill. ; 24 cm.

Includes index.

ISBN: 978159392101

Subjects--Topical Terms:
Marketing.
Strategic planning.

Dewey Class. No.: 658.802 KUM

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