Customer relationship management : integrating marketing strategy and information technology William G. Zikmund, Raymond McLeod and Faye W. Gilbert
Material type:
TextLanguage: eng Publication details: New Delhi : Wiley India Pvt. Ltd., 2010Description: xxiv, 549 p. ; illu. ; 23 cmISBN: 9788126528059Subject(s): Relationship marketing | Customer relations -- Management | Customer relations -- Management -- Data processingDDC classification: 658.812 ZIK M
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Mysore University Main Library | 658.812 ZIK M (Browse shelf (Opens below)) | Available | 456460 |
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| 658.812 NEW Why CRM doesn't work | 658.812 SNY S Working with Microsoft Dyamics CRM 2011. | 658.812 WIT A Microsoft Dynamics CRM 2011 administration bible | 658.812 ZIK M Customer relationship management : integrating marketing strategy and information technology | 658.812076 JOH The IT Professional's Business and Communications Guide : a Real-World Approach to CompTIA A+ Soft Skills. | 658.8120954 CHA Customer resationship management: | 658.816 Agricultural Marketing |
Includes index
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