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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

By: Light, LarryContributor(s): Kiddon, Joan [joint author]Material type: Text

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TextPublication details: New Delhi : Pushpa Print Service, 2009Description: xvi, 218 p. ;' 24 cmSubject(s): Brand name products--Management | Product life cycle | McDonald's Corporation

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.827 LIG. K (Browse shelf (Opens below))	Available		455110

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Previous	658.827 KEL P Strategic brand management	658.827 KOM The definitive book of branding /	658.827 KUM S Brand breakout: how emerging market brands will go global	658.827 LIG. K Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.827 NIR S Private label strategy : how to meet the store brand challenge /	658.827 PAT S Brand management & consumer marketing	658.827 PAT S Brand management & consumer marketing	Next

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