Advertising management David A. Aaker, Rajeev Batra, John G. Myers
Material type:
TextLanguage: English Publication details: New Delhi : Prentice-Hall of India Pvt. Ltd, 1992Edition: 4th editionDescription: xiv, 593p. ; 21 cmISBN: 8120307909Subject(s): Advertising--Management | AdvertisingDDC classification: 659
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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PG Center Hassan | 659AAK (Browse shelf (Opens below)) | Available | PGH4227 |
Browsing PG Center Hassan shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
| 659.1 WEL B Advertising; | 659.152 CHE Dynamics of trade unionism in India : | 659.2 KAU Corporate reputation decoded : | 659AAK Advertising management | 659CHU Advertising theory and practice | 659CHU Advertising theory and practice | 659CHU Advertising theory and practice |
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