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Advertising management

Aaker, David A.

Advertising management David A. Aaker, Rajeev Batra, John G. Myers - 4th edition - New Delhi : Prentice-Hall of India Pvt. Ltd, 1992. - xiv, 593p. ; 21 cm.

ISBN: 8120307909

Subjects--Index Terms: Advertising--Management Advertising

Dewey Class. No.: 659

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