Advertising management (Record no. 277603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120307909 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc | David A. Aaker, Rajeev Batra, John G. Myers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice-Hall of India Pvt. Ltd, |
| Date of publication, distribution, etc | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 593p. ; |
| Dimensions | 21 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising--Management |
| Uncontrolled term | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| Personal name | Myers, John G. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 117267 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 117268 |
| -- | 117269 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PG Center Hassan | PG Center Hassan | 24/11/2011 | 659AAK | PGH4227 | 24/11/2011 | Books |