Brand positioning : strategies for competitive advantage Subroto Sengupta
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TextPublication details: New Delhi : Tata McGraw-Hill Book Publishing Company Limited, 1990Description: xix, 299p. ill. ; 22 cmSubject(s): Other activeties, processes, techniques | Advertising | Of what stuff is it made? | Positioning is rooted in product features - or is its?DDC classification: 659.1
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University Graduate Library | 659.1 SEN (Browse shelf (Opens below)) | Available | UGL149004 |
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| 659.1 RAT Advertising management | 659.1 RAT Advertising management | 659.1 SAN Creative advertising : | 659.1 SEN Brand positioning : | 659.1 SON Advertising | 659.1 SUR Hindi In Advertising : a study in Linguo-stylistic method / | 659.1 TIW The (un) common sense of advertising : |
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