The Marketing century how marketing drives business and shapes society edited by Jeremy Kourdi
Publication details: West Sussex John Wiley 2011Edition: 1st edDescription: 265p. 24cmISBN: 9780470660157Subject(s): Marketing channels | Sales and business | Public relations | Customer relationship | Digital marketing | Market segmentation | Strategic marketing | Branding | Advertising | Internal marketing | Social marketingDDC classification: 658.8 MAR K| Item type | Current library | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | 658.8 MAR K (Browse shelf (Opens below)) | Available | BMS7486 |
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| 658.8 LOV W Services marketing | 658.8 MAD M Marketing management | 658.8 MAR C Marketing channels / | 658.8 MAR K The Marketing century | 658.8 MAR O Marketing strategy | 658.8 MARC Marketing channels. | 658.8 MARC Marketing channels. |
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