The Marketing century
The Marketing century how marketing drives business and shapes society
edited by Jeremy Kourdi
- 1st ed.
- West Sussex John Wiley 2011
- 265p. 24cm.,
9780470660157 Rs. 1674.11 ($34.95)
Marketing channels
Sales and business
Public relations
Customer relationship
Digital marketing
Market segmentation
Strategic marketing
Branding
Advertising
Internal marketing
Social marketing
658.8 MAR K
9780470660157 Rs. 1674.11 ($34.95)
Marketing channels
Sales and business
Public relations
Customer relationship
Digital marketing
Market segmentation
Strategic marketing
Branding
Advertising
Internal marketing
Social marketing
658.8 MAR K