The Marketing century (Record no. 243310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809 a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470660157 |
| Terms of availability | Rs. 1674.11 ($34.95) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR K |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing century |
| Remainder of title | how marketing drives business and shapes society |
| Statement of responsibility, etc | edited by Jeremy Kourdi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | West Sussex |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 265p. |
| Dimensions | 24cm., |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels |
| Topical term or geographic name as entry element | Sales and business |
| Topical term or geographic name as entry element | Public relations |
| Topical term or geographic name as entry element | Customer relationship |
| Topical term or geographic name as entry element | Digital marketing |
| Topical term or geographic name as entry element | Market segmentation |
| Topical term or geographic name as entry element | Strategic marketing |
| Topical term or geographic name as entry element | Branding |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Internal marketing |
| Topical term or geographic name as entry element | Social marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 24759 |
| -- | 24760 |
| -- | 24761 |
| -- | 24762 |
| -- | 24763 |
| -- | 24764 |
| -- | 24765 |
| -- | 24766 |
| -- | 24767 |
| -- | 24768 |
| -- | 24769 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 31/03/2011 | 658.8 MAR K | BMS7486 | 12/04/2011 | Books |