Marketing research David A. Aaker
Material type:
TextLanguage: English Publication details: Neew Delhi : Wiley India Private Limited, 2006Edition: 7th editionDescription: xvi, 751p. ; 25 cmISBN: 812650806xSubject(s): Service Marketing | Service industries -- Marketing | Service industries -- Marketing -- Case studies | Customer Relationship Management | Globalisation of ServicesDDC classification: 658.83
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Mysore University Main Library | 658.83 AAK K (Browse shelf (Opens below)) | Available | 431893 |
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