Marketing research (Record no. 236448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00734nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110308t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812650806x |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Neew Delhi : |
| Name of publisher, distributor, etc | Wiley India Private Limited, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 751p. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service Marketing |
| Topical term or geographic name as entry element | Service industries -- Marketing |
| Topical term or geographic name as entry element | Service industries -- Marketing -- Case studies |
| Topical term or geographic name as entry element | Customer Relationship Management |
| Topical term or geographic name as entry element | Globalisation of Services |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | V. Kumar |
| Personal name | George S. Day |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 8384 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 8385 |
| -- | 8386 |
| -- | 8387 |
| -- | 8388 |
| -- | 8389 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| -- | 8390 |
| -- | 8391 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 08/03/2011 | 1 | 658.83 AAK K | 431893 | 27/06/2022 | 25/05/2022 | Books |