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Marketing research

Aaker, David A.

Marketing research David A. Aaker - 7th edition - Neew Delhi : Wiley India Private Limited, 2006. - xvi, 751p. ; 25 cm.

ISBN: 812650806x

Subjects--Topical Terms:
Service Marketing
Service industries -- Marketing
Service industries -- Marketing -- Case studies
Customer Relationship Management
Globalisation of Services

Dewey Class. No.: 658.83

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