Wellcome

Measuring adversitisng effectiveness Darrell Blaine Lucas

By: Lucas, Darrell BlaineContributor(s): Britt, Steuart Henderson [(sr. ed.)]Material type: TextTextLanguage: English Series: McGraw-Hill series in marketing and advertisingPublication details: New York : McGraw-Hill Book Company, 1963Description: xi, 399 p. ; 22 cmSubject(s): Advertising | MarketingDDC classification: 659.1 LUC B
Contents:
Pt.1.Measurement of advertising messages- Pt.2.Measurement of advertising media
Item type:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
659.1 LUC B (Browse shelf (Opens below)) Available 226952

Includes index

Pt.1.Measurement of advertising messages- Pt.2.Measurement of advertising media

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