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Measuring adversitisng effectiveness

Lucas, Darrell Blaine

Measuring adversitisng effectiveness Darrell Blaine Lucas - New York : McGraw-Hill Book Company, 1963. - xi, 399 p. ; 22 cm. - McGraw-Hill series in marketing and advertising .

Includes index

Pt.1.Measurement of advertising messages- Pt.2.Measurement of advertising media

Subjects--Topical Terms:
Advertising
Marketing

Dewey Class. No.: 659.1 LUC B

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