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Marketing research : within a changing information environment Joseph F.Hair,;Robert P.Bush,; David J.Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 658.83 HAI, ...
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 BEL B.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Series: McGraw-Hill/Irwin series in marketingEdition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 PER M.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Series: McGraw-Hill/Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8/4 CAT G.
Management of a sales force.

by Spiro, Rosann L | Stanton, William J | Rich, Gregory A.

Series: McGraw-Hill/Irwin series in marketingEdition: 11th ed. /Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 SPI S.
Marketing strategy : a decision focused approach Orville C. Walker...[et al.]

by Walker, Orville C | Mullins, John W | Boyd, Harper W | Larreche, Jean-Claude.

Series: McGraw-Hill/Irwin series in marketingEdition: 5th ed. Language: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2006Availability: Items available for loan: Mysore University Main Library (2) Call number: 658.8 WAL M, ...
Consumer behavior and marketing strategy J Paul Peter; Jerry C Olson

by Peter, J. Paul | Olson, Jerry.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed, Material type: Text Text Language: English Publication details: New Delhi : Tata Mcgraw-hill, 2005Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (6) Call number: 658.8342 PET O, ...
Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch; Keyoor Purani

by Belch, George E | Belch, Michael A | Purani Keyoor.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (9) Call number: 659.1 BEL B, .., PG Center Hassan (1) Call number: 659.1 BEL B.
Management of a sales force Rosann L Spiro; William J Stanton; Gregory A Rich

by Spiro Rosann L | Stanton William J ; Rich Gregory A.

Series: McGraw-Hill/Irwin series in marketingEdition: 11th ed,Material type: Text Text Language: ENG Publication details: new delhi , Princeton, N.J. : Recording for the Blind & Dyslexic, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 658.1 SPI, ...
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