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Consumer behaviour and branding : concepts, readings and cases : the Indian context S. Ramesh Kumar.

by Kumar Ramesh S.

Material type: Text Text Language: ENG Publication details: New Delhi : India; Pearson Education in South Asia, 2009Availability: Items available for loan: PG Center Hassan (1) Call number: 658.8342 RAM, Bahadur Institute of Mgmt Sciences (1) Call number: 658.45 RAM.
Conceptual issues in consumer behaviour : the Indian context S.Ramesh Kumar

by Kumar Ramesh S.

Edition: 1st ed.Material type: Text Text Language: English Publication details: Delhi; Dorling Kindersley (India), 2006Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8342 KUM.
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