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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller, ; IsaacJacob,; M. G.Parameswaran,

by Keller, Kevin Lane | Jacob, Isaac [Parameswaran, M. G.].

Edition: 3rd ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson education, 2012Online access: Click here to access online Availability: No items available.
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Strategic brand management : building mesuring and managing brand equity Kevin Lane Keller ; M. G. Parameswaran and Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M. G | Jacob, Isaac.

Edition: 3rd ed. Language: English Publication details: New Delhi : Pearson, 2013Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 KEL P.
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