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Strategic brand management : building mesuring and managing brand equity Kevin Lane Keller ; M. G. Parameswaran and Isaac Jacob

By: Keller, Kevin LaneContributor(s): Parameswaran, M. G | Jacob, IsaacLanguage: English Publication details: New Delhi : Pearson, 2013Edition: 3rd edDescription: xxiii, 695 p. ; 24 cmISBN: 9788131756898Subject(s): Brand positioning | Designing marketing programsDDC classification: 658.827 KEL P
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.827 KEL P (Browse shelf (Opens below)) Available 470156

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