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Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

Contributor(s): Lopes, Teresa da Silva, 1968- | Duguid, Paul, 1954-Material type: TextTextSeries: Routledge international studies in business history ; 19.Publication details: New York : Routledge, 2010Description: xv, 248 p. : ill. ; [ca. 23-29] cmISBN: 9780415776936 (hardback : alk. paper); 0415776937 (hardback)Subject(s): Brand name products -- History | Trademarks -- History | Commerce -- History | CompetitionLOC classification: HD69.B7 | T693 2010Online resources: Click here to view Also available as an electronic resource.
Contents:
pt. I. Trademarks and national competitiveness -- pt. II. Trademarks and the law -- pt. III. Building brands.
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Item type Current library Call number Status Date due Barcode
Ebooks Ebooks Mysore University Main Library
Not for loan EBTF2495

Includes bibliographical references and index.

pt. I. Trademarks and national competitiveness -- pt. II. Trademarks and the law -- pt. III. Building brands.

Also available as an electronic resource.

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