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The consumer mind : brand perception and the implication for marketers / Pepe Martinez

by Martinez, Pepe.

Material type: Text Text Language: eng Publication details: London : Kogan Page, 2012Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8342 MAR.
Market-driven thinking : achieving contextual intelligence Arch G Woodside

by Woodside Arch G.

Material type: Text Text Language: Eng Publication details: New Delhi : Butterworth-Heinemann, 2005Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8342 WOO.
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