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The consumer mind : brand perception and the implication for marketers / Pepe Martinez

By: Martinez, PepeMaterial type: Text

TextLanguage: eng Publication details: London : Kogan Page, 2012Description: 178 p. ; 22 cmISBN: 9780749465704Subject(s): Consumers -- Psychology | Neuromarketing | Marketing -- Psychological aspects | BUSINESS & ECONOMICS -- Marketing -- ResearchDDC classification: 658.8342 MAR

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.8342 MAR (Browse shelf (Opens below))	Available		472990

Includes index.

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