Wellcome

Measuring Advertising Effectiveness Darrell Blaine Lucas

By: Lucas, Darrell BlaineContributor(s): Britt, Steuart Henderson [jt author]Material type: TextTextLanguage: English Publication details: New York : Mcgraw-hill, 1963Description: xi, 399 p. ; 22 cmSubject(s): Advertising Measurement-techniques | Management-advitising | Measuring Adivitising-effective NessDDC classification: 659.1 LUC B
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
659.1 LUC B (Browse shelf (Opens below)) Available 055317

Includes index

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