Measuring Advertising Effectiveness
Lucas, Darrell Blaine
Measuring Advertising Effectiveness Darrell Blaine Lucas - New York : Mcgraw-hill, 1963. - xi, 399 p. ; 22 cm.
Includes index
Advertising Measurement-techniques
Management-advitising
Measuring Adivitising-effective Ness
659.1 LUC B
Measuring Advertising Effectiveness Darrell Blaine Lucas - New York : Mcgraw-hill, 1963. - xi, 399 p. ; 22 cm.
Includes index
Advertising Measurement-techniques
Management-advitising
Measuring Adivitising-effective Ness
659.1 LUC B