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Measuring Advertising Effectiveness

Lucas, Darrell Blaine

Measuring Advertising Effectiveness Darrell Blaine Lucas - New York : Mcgraw-hill, 1963. - xi, 399 p. ; 22 cm.

Includes index

Subjects--Topical Terms:
Advertising Measurement-techniques
Management-advitising
Measuring Adivitising-effective Ness

Dewey Class. No.: 659.1 LUC B

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