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Marketing research : text and cases

by Nargundkar Rajendra.

Edition: 3rd ed,Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata Mcgraw-hill Publishing, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (13) Call number: 658.83 NAR, .., SIR M V P G Center Mandya (1) Call number: 658.83 NAR.
The consumer mind : brand perception and the implication for marketers / Pepe Martinez

by Martinez, Pepe.

Material type: Text Text Language: eng Publication details: London : Kogan Page, 2012Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8342 MAR.
Questionnaire design : how to plan, structure and write survey material for effective market research

by Brace Ian.

Material type: Text Text Publication details: London ; Kogan Page, Philadelphia : 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.83BRA.
Market intelligence : how and why organizations use market research Martin Callingham

by Callingham Martin.

Material type: Text Text Language: English Publication details: London ; Sterling, Va. : Kogan Page, 2004Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.83CAL.
Creating passion brands : getting to the heart of branding Helen Edwards; Derek Day

by Edwards Helen | Day Derek.

Material type: Text Text Language: Eng Publication details: New Delhi ; Sterling, VA : Kogan Page, 2005Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 EDW.
Marketing research for managers Sunny Crouch

by Sunny Crouch | Matthew Housden.

Material type: Text Text Language: English Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.83CRO.
Market research in practice : a guide to the basics Paul N Hague

by Paul N Hague | Nick Hague Carol-Ann Morgan.

Material type: Text Text Language: English Publication details: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (4) Call number: 658.83HAG, ...
Marketing research : text and cases Bruce Wrenn; David L Loudon; Robert E Stevens

by Wrenn Bruce | LoudonDavid L ; Stevens Robert E.

Material type: Text Text Language: English Publication details: New Delhi : Jaico books, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.83 WRE.
The new strategic brand management : creating and sustaining brand equity long term. Kapferer Jean-Noël

by Kapferer Jean-Noël.

Material type: Text Text Language: English Publication details: London ; Philadelphia : Kogan Page, 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 KAP.
Modern marketing research. Mishra M N

by Mishra M N.

Material type: Text Text Language: English Publication details: Mumbai [India] : Himalaya Pub. House, 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.83 MIS.
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