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			Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-0. Edition: 2nd ed.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, [2008]Copyright date: �2008Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. by Scott, David Meerman. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, [2009]Copyright date: �2009Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Managing corporate social responsibility : a communication approach / W. Timothy Coombs, Sherry J. Holladay. by Coombs, W. Timothy \| Holladay, Sherry J \| Wiley InterScience (Online service). Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Malden, MA : Wiley-Blackwell, 2011Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Convert! : designing Web sites to increase traffic and conversion / Ben Hunt. by Hunt, Ben (Ben R.). Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Pub., 2011Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Econometric models in marketing [electronic resource] / edited by P.H. Franses, A.L. Montgomery. by Franses, Philip Hans, 1963- \| Montgomery, A. (Alan). Series: Advances in econometrics ; v. 16.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			New directions in international advertising research [electronic resource] / edited by Charles R. Taylor. by Taylor, Charles R, 1961-. Series: Advances in international marketing ; v. 12.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Research in consumer behavior. Vol. 14 [electronic resource] / edited by Russell W. Belk, S�ren Askegaard, Linda Scott. by Belk, Russell W \| Askegaard, S�ren \| Scott, Linda M. Series: Research in consumer behaviorMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Shopper marketing and the role of in-store marketing [electronic resource] / edited by Anne L. Roggeveen, Jens Nordf�lt, Dhruv Grewal. by Roggeveen, Anne L \| Nordf�lt, Jens \| Grewal, Dhruv. Series: Review of marketing research ; v. 11Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Foundations of advertising : S. A. Chunawalla theory and practice / by Chunawalla, S. A \| Sethia, K. C. Edition: 5th edition Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai : Himalaya Publishing House, 2002Availability: Items available for loan: University Graduate Library - Evening (1) Call number: 659.1 CHU. S. Place hold Log in to add tags Add to cart (remove)
			Marketing research : text and cases / Rajendra Nargundkar by Nargundkar, Rajendra. Edition: 3rd editionMaterial type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata Mcgraw-hill Publishing, 2008Online access: Click here to access online Availability: Items available for loan: University Graduate Library (1) Call number: 658.83 NAR. Place hold Log in to add tags Add to cart (remove)
			Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani. by Belch, George E \| Purani, Keyoor. Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Availability: Items available for loan: University Graduate Library (1) Call number: 659.1 BEL B. Place hold Log in to add tags Add to cart (remove)
			Branded beauty : how marketing changed the way we look / Mark Tungate by Tungate, Mark. Language: English Publication details: London : Kogan Page Limited, 2011Availability: Items available for loan: Mysore University Main Library (1) Call number: 381.456 6855 TUN. Place hold Log in to add tags Add to cart (remove)
			No cover image available advertisement strategies for marketing of fast moving consumer goods a case study of bangalore city by DINESH KUMARA. C \| NAGENDRA BABU. K [guide]. Material type: Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: phd Department of studies in Commerce, University of Mysore, Manasagangotri, Mysore 2019 Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 380.1 DIN. Log in to add tags Add to cart (remove)
			Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by Zaraket, Sarah [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by Zaraket, Sarah [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Public relations, branding and authenticity : brand communications in the digital age / Sian Rees. by Rees, Sian (Associate professor) [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Public relations, branding and authenticity : brand communications in the digital age / Sian Rees. by Rees, Sian (Associate professor) [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media / Fariba Esmaeilpour and Mitra Shabani Nashtaee. by Esmaeilpour, Fariba [author.] \| Nashtaee, Mitra Shabani [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media / Fariba Esmaeilpour and Mitra Shabani Nashtaee. by Esmaeilpour, Fariba [author.] \| Nashtaee, Mitra Shabani [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Innovation in branding and advertising communication / edited by Lluís Mas-Manchón. by Mas Manchón, Lluís [editor.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)

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			Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-0. Edition: 2nd ed.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, [2008]Copyright date: �2008Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. by Scott, David Meerman. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, [2009]Copyright date: �2009Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Managing corporate social responsibility : a communication approach / W. Timothy Coombs, Sherry J. Holladay. by Coombs, W. Timothy \| Holladay, Sherry J \| Wiley InterScience (Online service). Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Malden, MA : Wiley-Blackwell, 2011Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Convert! : designing Web sites to increase traffic and conversion / Ben Hunt. by Hunt, Ben (Ben R.). Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Pub., 2011Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Econometric models in marketing [electronic resource] / edited by P.H. Franses, A.L. Montgomery. by Franses, Philip Hans, 1963- \| Montgomery, A. (Alan). Series: Advances in econometrics ; v. 16.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			New directions in international advertising research [electronic resource] / edited by Charles R. Taylor. by Taylor, Charles R, 1961-. Series: Advances in international marketing ; v. 12.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Research in consumer behavior. Vol. 14 [electronic resource] / edited by Russell W. Belk, S�ren Askegaard, Linda Scott. by Belk, Russell W \| Askegaard, S�ren \| Scott, Linda M. Series: Research in consumer behaviorMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Shopper marketing and the role of in-store marketing [electronic resource] / edited by Anne L. Roggeveen, Jens Nordf�lt, Dhruv Grewal. by Roggeveen, Anne L \| Nordf�lt, Jens \| Grewal, Dhruv. Series: Review of marketing research ; v. 11Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Foundations of advertising : S. A. Chunawalla theory and practice / by Chunawalla, S. A \| Sethia, K. C. Edition: 5th edition Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai : Himalaya Publishing House, 2002Availability: Items available for loan: University Graduate Library - Evening (1) Call number: 659.1 CHU. S. Place hold Log in to add tags Add to cart (remove)
			Marketing research : text and cases / Rajendra Nargundkar by Nargundkar, Rajendra. Edition: 3rd editionMaterial type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata Mcgraw-hill Publishing, 2008Online access: Click here to access online Availability: Items available for loan: University Graduate Library (1) Call number: 658.83 NAR. Place hold Log in to add tags Add to cart (remove)
			Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani. by Belch, George E \| Purani, Keyoor. Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Availability: Items available for loan: University Graduate Library (1) Call number: 659.1 BEL B. Place hold Log in to add tags Add to cart (remove)
			Branded beauty : how marketing changed the way we look / Mark Tungate by Tungate, Mark. Language: English Publication details: London : Kogan Page Limited, 2011Availability: Items available for loan: Mysore University Main Library (1) Call number: 381.456 6855 TUN. Place hold Log in to add tags Add to cart (remove)
			No cover image available advertisement strategies for marketing of fast moving consumer goods a case study of bangalore city by DINESH KUMARA. C \| NAGENDRA BABU. K [guide]. Material type: Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: phd Department of studies in Commerce, University of Mysore, Manasagangotri, Mysore 2019 Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 380.1 DIN. Log in to add tags Add to cart (remove)
			Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by Zaraket, Sarah [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by Zaraket, Sarah [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Public relations, branding and authenticity : brand communications in the digital age / Sian Rees. by Rees, Sian (Associate professor) [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Public relations, branding and authenticity : brand communications in the digital age / Sian Rees. by Rees, Sian (Associate professor) [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media / Fariba Esmaeilpour and Mitra Shabani Nashtaee. by Esmaeilpour, Fariba [author.] \| Nashtaee, Mitra Shabani [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media / Fariba Esmaeilpour and Mitra Shabani Nashtaee. by Esmaeilpour, Fariba [author.] \| Nashtaee, Mitra Shabani [author.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)
			Innovation in branding and advertising communication / edited by Lluís Mas-Manchón. by Mas Manchón, Lluís [editor.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) . Log in to add tags Add to cart (remove)

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Your search returned 174 results.